Fisher Investments is a global, privately owned asset manager.
Our structure is unlike most you'll find in the industry. Brokers, for example, wear many hats - they generate leads, make sales, facilitate operations, service accounts, research capital markets and more. They're also incentivized to sell expensive products to earn high commissions. While that model presents potential conflicts of interest, Fisher's model doesn't. Our structure is designed to put our clients needs first and provide outstanding service.
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We separate Sales, Service and all other major functions to maximize quality through specialization. This allows our staff to focus on their specific roles while providing our clients with outstanding service.
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Investments decision making is centralized to our Investment Policy Committee, so only the most qualified individuals are making the important decisions that impact our clients' financial futures.
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We don't custody assets. Instead, we utilize large, well-known custodians to hold our clients' money. We simply place trades on their behalf. In addition to reducing conflicts of interest, this provides transparency for clients.
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We're fee-only, with a flat fee based on Assets Under Management (AUM). When our clients do better, we do better, so our incentive is only to do what's best for them.
At the end of the day, we're different in an industry that needs it. All of these differences provide a strong foundation for us to continue our mission of bettering the investment universe one client at a time .
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